Privacy Policy

Clear Guidelines to Ensure a Secure and Smooth Experience.

Screen Pulse LLC (“Screen Pulse”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you use our services.

By using the Screen Pulse LLC platform, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Account & Contact Information

Name, company, email address, mobile phone number (including phone numbers collected from end users of our customers — e.g., restaurant patrons — who opt in to receive SMS marketing from our customers via our Customer Capture forms or Spin Wheel campaigns), billing address, payment details, and login credentials.

1.2 Usage Data

Information about how you interact with the platform (logins, screen activity, clicks, device/browser information, IP addresses).

1.3 Content & Media

Any media (images, videos, graphics, text) you upload, publish, or display via the Service.
We may reuse such content (with or without alterations) for operational, analytical, or promotional purposes, in line with our Terms & Conditions.

1.4 Hardware Data (if applicable)

Device identifiers, operating system details, and diagnostic information from hardware supplied by us.

1.5 Social Media Integration Data (SP Reputation & SP Engage — Facebook & Instagram)

If you use our SP Reputation and SP Engage features and choose to connect a Facebook Page and/or a linked Instagram Business/Creator account, we access and process information from Meta Platforms (Facebook and Instagram) only to the extent needed to provide those features, and only for the Pages and accounts you explicitly authorize during connection. This may include:

The list of Facebook Pages you manage, and basic Page details (name, category, ID).
Reviews, ratings, recommendations, comments, and posts on your connected Page, and related engagement data (e.g., reactions, comment counts).
Your Page's business information (such as name, about, phone, website, email, and opening hours) where you use our Listings features to view or update it.
Your linked Instagram Business/Creator account profile information and media.
Access tokens issued by Meta that allow Screen Pulse to perform the actions you authorize on your behalf.
Publicly available information about competitor businesses you choose to track (e.g., public ratings and review counts), where offered.

We do not request or store your Facebook or Instagram password. Access is granted through Meta's official OAuth login and can be revoked by you at any time (see Section 7b).

1.6 AI Menu Studio Data

If you use AI Menu Studio (including animated menus), we process:

Menu content you provide, such as items, prices, descriptions, and business details (for example your business name, phone number, and address).
Photos you upload, such as photos of an existing menu (which we read to extract items and prices), logos, food photos, and reference designs.
Menus we create for you: menu board images, animated videos, thumbnails, and the version history of each menu.
Records of AI credit usage and any credit top-ups you purchase.

1.7 AI Assistant Connector Data

If you connect your Screen Pulse account to a third-party AI assistant (such as Claude by Anthropic, ChatGPT by OpenAI, or Google Gemini), we process:

Connection records and sign-in tokens. Tokens are stored in hashed form, and the assistant never receives your Screen Pulse password.
Approval requests, including a preview of each requested change and your decision.
An activity log of the actions the assistant requested (action name, time, and outcome, with secrets removed).
Images you ask an assistant to show on your screens, which we store in your account as TV videos.
Screen snapshots (images of what a connected TV is currently displaying) when you or your assistant request one.

2. How We Use Your Information

We use your information for the following purposes:

Provide and operate the Screen Pulse Service.
Billing & account management (processing payments, invoicing, fraud prevention).
Customer support (responding to inquiries, troubleshooting issues).
Improving and personalizing the Service, including analytics and performance optimization.
Security & compliance (protecting against fraud, illegal activity, or misuse).
Marketing & communication: to send you updates, offers, and news (you may opt out at any time).
Reusing customer content: for operational improvements or promotional materials, as described in our Terms & Conditions.
SMS Messaging: If you (or end users of our customers) opt in to receive SMS messages, we use the provided mobile number to send transactional and marketing SMS messages on behalf of our customers' businesses. Opt-in is explicit and affirmative (an unchecked consent checkbox the end user must actively check before submission). You may opt out at any time by replying STOP.
Reputation & social features (SP Reputation / SP Engage): to display your Facebook and Instagram reviews, ratings, and comments in a single dashboard; generate and post AI-assisted or manual replies at your direction; analyze sentiment and highlight trends; and, where you use our Listings tools, view and update your Page's business information.
Social publishing (Social Posts / AI Menu Studio): to create and publish posts, images, carousels, and stories to your own connected Facebook Page and Instagram account when you choose to publish or schedule them, and to retrieve basic post performance metrics (such as likes, comments, and reach) for content you published.
AI Menu Studio & animated menus: to read menu photos, design and edit menu boards, create animated versions, and put them on your screens when you choose to publish or schedule them.
AI assistant connectors: to answer your requests in the assistant you connect, show you previews, and carry out changes only after you approve them.
Connector security & records: to detect misuse, provide support, and resolve billing disputes.

3. Sharing of Information

We may share your information in limited cases:

Service providers: Payment processors, hosting providers, analytics tools, customer support systems, and AI service providers that power AI Menu Studio (see Section 7c).
AI assistants you connect: when you use an AI assistant connector, the information Screen Pulse returns to your request is shown in that assistant and processed by its provider under the provider's own terms and privacy policy (see Section 7c).
Business transfers: In the event of a merger, acquisition, or sale of assets.
Legal requirements: To comply with applicable law, regulation, legal process, or enforceable government request.
With your consent: If you grant us explicit permission.

No mobile information, phone numbers, or SMS opt-in/consent data will be shared with, sold to, or rented to third parties or affiliates for marketing or promotional purposes.

We do not sell personal data to third parties.

3a. SMS / Mobile Messaging

This section applies to text (SMS) messages that Screen Pulse LLC sends to you directly — for example, when you give us your mobile number on a Screen Pulse LLC sign-up, demo request, or account form.

Your consent is given directly to Screen Pulse LLC. When you opt in to text messages, you give that consent directly to Screen Pulse LLC. We do not obtain it through, or pass it to, any third party.

Screen Pulse LLC may send you two separate types of text message:

(a) Account, billing, and service messages — messages about your account, onboarding, screen or device status, support requests, scheduling and installation reminders, billing and payment notices, and other service-related updates.
(b) Promotional messages — separately and optionally, messages about new features, offers, promotions, and company news.

Each type requires its own separate opt-in. Agreeing to receive account and service messages does not opt you in to promotional messages, and you may opt in to one without the other. Consent to promotional messages is never a condition of purchasing or using the Service.

Opting out and getting help. You can reply STOP to any message to opt out at any time, and reply HELP for help. You may also contact us at screenpulse.ai@gmail.com. Message and data rates may apply. Message frequency varies. Reply STOP to unsubscribe, HELP for help.

We do not share your mobile information. No mobile information, phone numbers, or SMS opt-in/consent data will be shared with, sold to, or rented to third parties or affiliates for marketing or promotional purposes.

4. Data Storage & Security

All customer data is stored on secure servers located in the United States of America.
We use industry-standard encryption, access controls, and monitoring to safeguard your information.
AI assistant connections use standard OAuth sign-in on Screen Pulse's own page, sign-in tokens are stored in hashed form, and every change an assistant requests needs your approval.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

5. Data Retention

Account and billing data are retained as long as your account is active, or as needed to comply with legal obligations.
Content may be retained or deleted upon account termination in accordance with our Terms & Conditions.
AI menus, their versions, and the photos and logos you uploaded for them are kept until you delete them or your account is closed.
Images sent from AI assistant chats are deleted after 7 days if they were never shown on a screen, and 60 days after they stop being used. They are kept while they are on a screen or in a schedule.
AI assistant access tokens expire after 1 hour and renew automatically. A connection ends after 30 days without use, after 90 days at most, and immediately when you disconnect it or change your password.
Approval records and the assistant activity log are kept for 400 days for security and billing disputes. Preview images inside approval records are kept for 7 days.

6. Your Rights

Depending on your location, you may have rights including:

Accessing, correcting, or deleting your personal data.
Opting out of marketing communications.
Requesting portability of your data.
Restricting or objecting to certain processing activities.
Disconnecting AI assistants from your account at any time (see Section 7c).

To exercise these rights, contact us at info@screenpulse.online.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Remember your preferences.
Improve performance and security.
Analyze usage for improvements.

You may disable cookies in your browser settings, but this may affect your ability to use the Service.

7a. SMS Messaging Program — Messages Our Customers Send to Their Own Customers

Screen Pulse LLC provides an SMS messaging platform that allows our business customers (e.g., restaurants) to send SMS marketing and transactional messages to their end customers who have opted in.

Opt-in collection: End users opt in by entering their mobile phone number and actively checking an SMS consent checkbox on a Customer Capture web form (accessible via a unique campaign URL or QR code displayed at the business's location). The consent checkbox is unchecked by default — the end user must affirmatively check it. The consent disclosure reads: "I agree to receive SMS marketing messages from [Business Name]. Message and data rates may apply. Reply STOP to unsubscribe, HELP for help."

Message types: Marketing offers, promotions, event announcements, loyalty rewards, and transactional messages from the business the end user opted in with.

Frequency: Message frequency varies by business. Typical volume is up to 4 messages per month per opted-in customer.

Costs: Message and data rates may apply per your wireless carrier plan. Screen Pulse LLC does not charge end users to receive messages.

Opt-out: Reply STOP to unsubscribe at any time. You will receive a confirmation message and no further marketing messages from that business. To re-subscribe, reply START or UNSTOP.

Help: Reply HELP for customer support. For additional assistance, contact info@screenpulse.online.

Carriers: Carriers are not liable for delayed or undelivered messages.

Third-party sharing: Phone numbers collected for SMS are used only to deliver SMS messages from the business the end user opted in with. No mobile information, phone numbers, or SMS opt-in/consent data will be shared with, sold to, or rented to third parties or affiliates for marketing or promotional purposes.

7b. Social Media Integrations (Meta — Facebook & Instagram)

Our SP Reputation, SP Engage, Social Posts, and AI Menu Studio features let you connect your own Facebook Page and linked Instagram Business/Creator account so you can manage reviews and publish content from within Screen Pulse.

What we access and why

With your explicit authorization through Meta's login, Screen Pulse may request the permissions needed to: read the Pages you manage; read your Page/Instagram reviews, ratings, comments, and engagement; reply to and manage those reviews and comments; publish posts and media to your Page and Instagram account; and view or update your Page's business information. We access only the Pages and accounts you select and use the data solely to provide these features to you.

How we store and retain it

Data obtained from Meta is stored on secure servers in the United States and is retained only while your account and the relevant connection remain active. If you disconnect a Page or Instagram account, or close your account, we delete the associated Meta data (including stored reviews and access tokens) for that connection, except where we are required to retain limited records to comply with law.

How to disconnect and delete this data

In Screen Pulse: go to SP Reputation → Connections and disconnect the Facebook or Instagram account. This revokes the stored access token and removes the data we hold for that connection.
In Facebook: go to Settings & Privacy → Settings → Business Integrations, select "Screen Pulse Reputation," and remove it.
By request: email info@screenpulse.online or follow our Data Deletion Instructions.

Compliance with Meta Platform Terms

Screen Pulse's use of information received from Meta (Facebook and Instagram) APIs adheres to the Meta Platform Terms and Developer Policies, including their limited-use requirements. We do not sell Meta data, and we do not use it for advertising or share it with third parties except as strictly necessary to provide the Service to you or as required by law.

7c. AI Features and AI Assistant Connectors

AI service providers

To provide AI Menu Studio, we share the content needed for each request with the following providers, who process it to deliver the feature you asked for:

OpenAI: to read menu photos and to design, edit, and prepare menu images (menu text, business details, uploaded photos and logos, and finished menu images).
Topview (topview.ai), using MiniMax video models: to turn finished menu images into animated videos (the finished menu image and a description of the motion).

Some animation steps, such as text recognition, run on Screen Pulse's own servers.

AI assistants you connect

You can connect Screen Pulse to Claude (Anthropic), ChatGPT (OpenAI), or Google Gemini. You sign in on Screen Pulse's own page and choose Allow; the assistant receives a revocable access token, never your password. Whatever Screen Pulse returns to your request (for example account details, screen names and status, screen snapshots, menu images, and template names) appears in your chat and is processed by that assistant's provider under its own terms and privacy policy. We send only what is needed for the request. Assistants cannot see other customers' data, and they cannot read your SP Engage or SP Reputation contacts, reviews, or phone numbers.

Your approval

Every change an assistant requests needs your approval on a Screen Pulse page before it happens. You can let certain routine actions (such as restarting or renaming a screen) run without a new approval for one hour. Actions that change what a screen shows, use AI credits, involve payments, delete data, or post publicly always ask for approval.

How to disconnect

In Screen Pulse: go to Platform Connections → AI Assistants and choose Disconnect.
By changing your password: changing or resetting your Screen Pulse password disconnects all AI assistants.
In the assistant: information already shown in an assistant chat is held by that assistant's provider. Delete it there, under the provider's own policy.

See our Data Deletion Instructions for more.

8. Children’s Privacy

The Service is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it.

9. International Users

Although Screen Pulse operates primarily in the USA, if you access the Service from outside the USA, you agree that your data may be transferred, stored, and processed in the USA, which may have different data protection laws than your country. AI service providers and AI assistant providers described in Section 7c may process data in other countries under their own terms.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If material changes are made, we will notify you via email or platform notice before they take effect.

11. Contact Us

For questions about this Privacy Policy or your personal data, please contact:

Screen Pulse LLC Privacy Team

Email: info@screenpulse.online

Address: 131 Continental Dr, Suite 305, Newark, DE 19713, US